Clik here to view.
Who’s afraid of WLAN?
Who's afraid of WLAN? Is it a Trojan Horse for the IT world’s assault on the telephony world? Issue 91 May 2002 Featuring: Business: Branding Services & Applications: Location-based services...
View ArticleClik here to view.
DoCoMo brand to debut in India
Indian carrier Tata Teleservices (TTSL) is to launch a GSM service this month under the brand of Japanese carrier NTT DoCoMo, which holds a 26 per cent stake in TTSL. The Tata DoCoMo-branded service...
View ArticleClik here to view.
Investing in Africa tip eight: Build a distinct brand
Build a distinct brand when investing in a new market Mobile operators in Africa are fortunate. Unlike in some of the world’s more developed markets, trust and familiarity are associated with many...
View ArticleClik here to view.
Bharti rebrands Zain Africa operations
Bharti Airtel has begun the re-branding process across the 16 ex-Zain operations in the region India-based Bharti Airtel, the new owner of Zain’s African assets has begun the re-branding process across...
View ArticleClik here to view.
ZTE reveals own brand handset plan
The ZTE Skate own-brand Android handset Chinese manufacturer ZTE, which, as a white label handset vendor is pretty much unknown outside of the industry, is stepping out of the shadows and pushing its...
View ArticleClik here to view.
The future’s personal
Branding can make all the difference Joey Barton and his fellow sportsmen might inadvertently be pioneering the future shape of the mobile communications industry. In the past couple of weeks, the...
View ArticleClik here to view.
Huawei to bring own-branded handsets to market
The Huawei Vision features prominent branding Chinese hardware manufacturer Huawei is following in the footsteps of its compatriot, ZTE, and tearing the white label off its handsets. At least two...
View ArticleClik here to view.
Huawei teams with Phones 4U to push own brand
The Huawei Vision Following on from the recent revelation that Huawei is to follow ZTE into the own brand handset market, the Chinese vendor has announced a partnership with UK retailer Phones 4U to...
View ArticleClik here to view.
What Formula 1 tells us about telco aspirations to become global consumer brands
Vodafone’s branding is now familiar I remember speaking to a senior director at a Middle Eastern telecoms operator five years ago about Formula 1 motor racing and Vodafone. He’d got used to seeing...
View ArticleDisruption and differentiation in branding: Lumata
Adhish Kulkarni, Chief Marketing Officer at Lumata, talks to Telecoms.com at MWC 2014 about mobile branding and advertising. Disruption by OTT players and differentiation are the two biggest challenges...
View ArticleQualcomm gives Snapdragon a facelift
The Snapdragon chip brand no longer refers to a mere processor; now it’s a platform, don’t you know. Qualcomm was early to the branded mobile chip game, establishing the Snapdragon brand at around the...
View ArticleVodafone has one of those gratuitous brand repositioning exercises
Few things seem to illustrate corporate folly more than blowing tons of cash on brand positioning, but that doesn’t stop them persisting with it. The latest to take the plunge is UK-based operator...
View ArticleVerizon breaks Oath
Less than two years after coming up with the name ‘Oath’ to encompass all its media properties, Verizon has sensibly concluded it’s a rubbish name. As a result it’s being rebranded as Verizon Media...
View ArticleXiaomi unveils new strategy stressing AI, IoT and smartphones
The Chinese device maker Xiaomi has announced its new strategy will be built around two core areas: smartphone and AI+IoT. At the company’s annual party, Lei Jun, Xiaomi’s founder and CEO, pledged an...
View ArticleNew BT logo looks more like a warning than an invitation
British Telecom has filed for a trademark on a new logo but it’s a bit rubbish and the internet is ridiculing it. Whichever brand consultancy BT has hired, presumably at great expense, to refresh its...
View ArticleClik here to view.
Facebook rebrands as Facebook
Facebook is worried people might get confused between the service and the company because they’ve both got the same name. The solution to this, apparently devised by Chief Marketing Officer Antonio...
View ArticleVodafone Idea seeks a fresh start by rebranding as Vi
Sometimes the best way to deal with seemingly insurmountable odds is to buy a new outfit and just front up. Indian operator group Vodafone Idea, the product of a 2018 merger, has been on the ropes...
View ArticleTelefónica looks to the future with the same leader and a retro logo
Spanish telco group Telefónica concluded its AGM by re-electing José María Álvarez-Pallete as Chairman and CEO, and unveiling a rebrand Álvarez-Pallete has been the double boss of Telefónica since...
View ArticleBT finally makes EE its main consumer-facing brand
A sort-of rebrand means EE will become the flagship brand for consumers, and will ‘expand into new areas’ – though the BT brand will remain on home standalone broadband and landline services. The...
View Article
